OKLAHOMA CITY — Arrogant Americans manager Justin C. Cliburn announced the first re-brand in franchise history Tuesday. The new identity is a complete 180° from the arrogance and hubris of the Arrogant Americans: Welcome the Underdogs to the OIL.
The first Arrogant Americans logo was created 10 years ago today, in time for the 'Mericans' fifth season in the OIL. Now, a decade later, their manager said it had run its course.
"The Arrogant Americans brand was good to us for 14 seasons, but it was time for a change," Justin C. Cliburn said. "The new name, logo, and uniforms are based on the humble beagle, which may seem odd to some."
Cliburn's first dog was a beagle, and he owned three over his lifetime, most recently "Battle." The color scheme evokes the beloved tri-color beagle, while the helmet is reminiscent of the Philadelphia Eagles — only with a floppy dog ear instead of an eagle's wing.
The new brand identity was developed by Impressions Media Group, a graphic design firm based in New York.
"Beagles are an honorable breed — kind, curious, active, and blue-collar. They have been working dogs for hundreds of years," Cliburn said. "Their personality is humble, but they have a deafeningly loud bark and howl when provoked. They are small in stature but carry a big stick. In short, they are the ultimate underdog."
When asked how he calls the winningest team in OIL history underdogs, Cliburn was clear. "It doesn't matter what players did before you. Three previous championships have nothing to do with today. This team went 4-9 last season; as a result, they do not deserve to be associated with the glory of the Arrogant Americans. It's time for an attitude adjustment, and the Underdogs name is just the first step."
When pressed, Cliburn denied that the identity crisis was in response to Lucky Enuf surpassing the 'Mericans on the all-time championships list. Lucky Enuf won a record-fourth OIL Bowl in 2019.
The Underdogs will begin play in 2020, and team merchandise will hit store shelves immediately. Fans may follow the Underdogs on social media at @Underdogs_OIL. #KeepHowling