OKLAHOMA CITY — After over 10 years sporting their original Uncle Sam-inspired uniforms, the Arrogant Americans today unveiled a logo and uniform set that 'Mericans owner Justin C. Cliburn hopes will get the two-time champion franchise through the next 10 years.
"The 'Mericans actually pre-date the OIL and came into existence as two wars were starting and America's place in the world was up for debate," Cliburn said. "The 'Uncle Sam flipping the bird' logo worked for that era as a tongue-in-cheek manifestation of the times. But, over a decade later, the logo has lost its punch. Four OIL Bowl appearances and two championships later, the franchise can afford to be more subtle in its bravado."
The new logo, Cliburn noted, encompasses the spirit of a patriotism-inspired mascot in a much more subtle fashion — "in other words, we've dropped the 'in-your-face' image of Uncle Sam raising his middle finger," Cliburn said.
The makeover includes dropping Uncle Sam entirely, replacing him with a stylized 'A' wearing an Uncle Sam hat. That precipitated a uniform rebranding as the Uncle Sam logo had graced the helmet, jersey, and pants from the beginning, Cliburn said. The redesign includes a new tertiary logo that incorporates both an 'A' and an American flag-style star, which is used in the new wordmark:
The changes to the actual uniforms are more subtle, Cliburn said. "We've moved to the primary roundel logo on the pants hip, the secondary 'A' logo on the helmet and collar, and TV numbers on the sleeves," he said. "Further, we've moved from a very text-heavy "ARROGANT AMERICANS" on the front of the jersey to the shorter, cleaner "'MERICANS. The pants and jersey and helmet stripes remain the same, however."
The franchise explained that it wanted to update the logo and uniforms before winning their third championship jersey in December. The redesign was developed by Michael Taylor Design.
Recent addition Kevin Hodge unveiled his Red Ball Express today. The name is based off the famed Army unit that supplied the Allies during WWII. Hodge will compete in the PFC in 2016 and his team's branding complete's the newest conference's branding efforts.
PFC manager Randy McKay remains a Texas fan despite all logic and reason. Therefore, he has based his fantasy football team on the Longhorns' look. The logo is supposed to look like a branding iron with 'O' and 'B' along with longhorns and blood. It was designed by Michael Taylor.
PFC Commissioner Scott Buehre unveiled the Dirty Dogs logo and uniforms Tuesday morning. With the unveiling, we are one team closer to decking out the entire PFC. Thanks to Michael Taylor for the design work.
PFC manager Bill Straily released the logo and uniforms for his Enforcers franchise just in time for the regular season. The Enforcers' colors are navy and silver and are inspired by Straily's career in law enforcement.
As the newest OIL conference grows, new franchises are being designed. PFC manager Derrick Tadlock was in the 158 on the 2008 Ramadi mission with Jessen, Zerger, Schuster, and Roe, among others. He's based his franchise's identity on the one thing no one can ever take from him: his name. The Tadlock franchise was designed by Michael Taylor and includes the Field Artillery's crossed cannons behind a single shield.
After a long, grueling tournament, the Dirty Hippies have been declared the OIL's best uniforms. Congratulations to Trovillo and the Hippies, who also won the 2014 OIL Bowl and Liberty Bowl.
It's been a long road, but the OIL Uniform Tournament is down to its final two teams. Vote below to decide which franchise has the best logo and uniform set in the OIL.
#10 Dead Again vs. #1 Dirty Hippies