After Hangovers manager Adam Duffy received a Cease and Desist letter from his beloved Packers, he asked Cliburn to review and edit a letter of apology he was to send to the Packers. Cliburn did not disappoint:
When reached for comment, Cliburn said, "When he unveiled that logo, I thought 'what if the Packers sued him over that?' And then I thought, 'what if he thought they were suing him over that." From there, the plan unfolded.